How it works
A button on your site, a three-click journey for the advertiser, and Coucou running the ad. Here is every step.
The life of an ad
The button
It appears on the listing, in your site’s colours. It can also open from an e-mail, right after a listing is published, or from a public simulator.
The ad, ready
Coucou writes the ad from the listing: photos, three hooks to choose from, copy in several languages. The advertiser can change anything.
The budget
Three quick choices or sliders. The estimate (people reached, visits, contacts) follows every move.
Payment
By card, in the same window, with Stripe. The card never goes through your site.
Review
Every ad is checked before going live, following Meta’s rules, including those for housing.
Delivery
On Instagram and Facebook, to the chosen audience. Coucou tunes the campaign for its whole run.
Results
The advertiser follows visits and contacts. Listing sold? The ad stops and the rest becomes credit.

Who does what
The advertiser
Clicks, chooses, pays and follows results. No advertising knowledge needed.
Your team
Installs the button once, adjusts its copy if needed, and follows ads, advertisers and revenue in its space.
Coucou
Writes, reviews, runs and optimises the ads, collects payments, supports advertisers and pays your share.

Five ways to offer the button
Banner on the listing
Where the advertiser looks at their listing, with this month’s views.
Button in “My listings”
A discreet button next to every listing.
After publishing
The journey opens right after a listing goes live.
Link in your e-mails
In your reports and reminders: one click, the ad is ready.
Public simulator
On any page of your site, before they even publish.
Set up for your site
- Logo, colours, font, corners
- Copy and languages
- Which listing types
- Countries and audiences offered
- Budgets and durations
- Express or guided journey
- Window, drawer or inline
- Your pricing model
Let’s see what it would look like on your site.
We’ll show you the button in your colours, with your listings, in thirty minutes.